Bruno Silva

Eleições

2010-09-24T18:09:00.000-07:00

Segue texto do Arnaldo Jabor, que, na minha opinião, faz muito sentido:

"Brasileiro é um povo solidário. Mentira. Brasileiro é babaca.

Eleger para o cargo mais importante do Estado um sujeito que não tem escolaridade e preparo ne m para ser gari, só porque tem uma história de vida sofrida;
Pagar 40% de sua renda em tributos e ainda dar esmola para pobre na rua ao invés de cobrar do governo uma solução para pobreza;
Aceitar que ONG's de direitos humanos fiquem dando pitaco na forma como tratamos nossa criminalidade...
Não protestar cada vez que o governo compra colchões para presidiários que queimaram os deles de propósito, não é coisa de gente solidária.
É coisa de gente otária.
- Brasileiro é um povo alegre. Mentira. Brasileiro é bobalhão.
Fazer piadinha com as imundices que acompanhamos todo dia é o mesmo que tomar bofetada na cara e dar risada.
Depois de um massacre que durou quatro dias em São Paulo, ouvir o José Simão fazer piadinha a respeito e achar graça, é o mesmo que contar piada no enterro do pai.
Brasileiro tem um sério pro b lema.
Quando surge um escândalo, ao invés de protestar e tomar providências como cidadão, ri feito bobo.

- Brasileiro é um povo trabalhador. Mentira.
Brasileiro é vagabundo por excelência.
O brasileiro tenta se enganar, fingindo que os políticos que ocupam cargos públicos no país, surgiram de Marte e pousaram em seus cargos, quando na verdade, são oriundos do povo.
O brasileiro, ao mesmo tempo em que fica indignado ao ver um deputado receber 20 mil por mês, para trabalhar 3 dias e coçar o saco o resto da semana, também sente inveja e sabe lá no fundo que se estivesse no l ug ar dele faria o mesmo.
Um povo que se conforma em receber uma esmola do governo de 90 reais mensais para não fazer nada e não aproveita isso para alavancar sua vida (realidade da brutal maioria dos beneficiários do bolsa família) não pode ser adjetivado de outra coisa que não de vagabundo.
- Brasileiro é um povo honesto. Mentira.
Já foi; hoje é uma qualidade em baixa.
Se você oferecer 50 Euros a um policial europeu para ele não te autuar, provavelmente irá preso.
Não por medo de ser pego, mas porque ele sabe ser errado aceitar propinas.
O brasileiro, ao mesmo tempo em que fica indignado com o mensalão, pensa intimamente o que faria se arrumasse uma boquinha dessas, quando na realidade isso sequer deveria passar por sua cabeça.

- 90% de quem vive na favela é gente honesta e trabalhadora. Mentira.
Já foi.
Historicamente, as favelas se iniciaram nos morros cariocas quando os negros e mulatos retornando da
Guerra do Paraguai ali se instalaram.
Naquela época quem morava lá era gente honesta, que não tinha outra alternativa e não concordava com o crime.
Hoje a realidade é diferente.
Muito pai de família sonha que o filho seja aceito como 'aviãozinho' do tráfico para ganhar uma grana legal.
Se a maioria da favela fosse honesta, já teriam existido condições de se tocar os bandidos de lá para fora, porque podem matar 2 ou 3 mas não milhares de pessoas.
Além disso, cooperariam com a polícia na identificação de criminosos, inibindo-os de montar suas bases de operação nas favelas.

- O Brasil é um pais democrático. Mentira.Num país democrático a vontade da maioria é Lei.
A maioria do povo acha que bandido bom é bandido morto, mas sucumbe a uma minoria barulhenta que se apressa em dizer que um bandido que foi morto numa troca de tiros, foi executado friamente.
Num país onde todos têm direitos mas ninguém tem obrigações, não existe democracia e sim, anarquia.
Num país em que a maioria sucumbe bovinamente ante uma minoria barulhenta, não existe democracia, mas um simulacro hipócrita.
Se tirarmos o pano do politicamente correto, veremos que vivemos numa sociedade feudal: um rei que detém o poder central (presidente e suas MPs), seguido de duques, condes, arquiduques e senhores feudais (ministros, senadores, deputados, prefeitos, vereadores).
Todos sustentados p elo povo que paga tributos que têm como único fim, o pagamento dos privilégios do poder. E ainda somos obrigados a votar.

Democracia isso? Pense!
O famoso jeitinho brasileiro.
Na minha opinião, um dos maiores responsáveis pelo caos que se tornou a política brasileira.
Brasileiro se acha malandro, muito esperto.
Faz um 'gato' puxando a TV a cabo do vizinho e acha que está botando pra quebrar.
No outro dia o caixa da padaria erra no troco e devolve 6 reais a mais, caramba, silenciosamente ele sai de lá com a felicidade de ter ganhado na loto... malandrões, esquecem que pagam a maior taxa de juros do planeta e o retorno é zero. Zero saúde, zero emprego, zero educação, mas e daí?
Afinal somos penta campeões do mundo né?? ?
Grande coisa...

O Brasil é o país do futuro. Caramba , meu avô dizia isso em 1950. Muitas vezes cheguei a imaginar em como seria a indignação e revolta dos meus avôs se ainda estivessem vivos.
Dessa vergonha eles se safaram...
Brasil, o país do futuro!?
Hoje o futuro chegou e tivemos uma das piores taxas de crescimento do mundo.

Deus é brasileiro.
Puxa, essa eu não vou nem comentar...

O que me deixa mais triste e inconformado é ver todos os dias nos jornais a manchete da vitória do governo mais sujo já visto em toda a história brasileira.
Para finalizar tiro minha conclusão:

O brasileiro merece! Como diz o ditado popular, é igual mulher de malandro, gosta de apanhar. Se você não é como o exemplo de brasileiro citado nesse e-mail, meus sentimentos amigo, continue fazendo sua parte, e que um dia pessoas de bem assumam o controle do país novamente.
Aí sim, teremos todas as chances de ser a maior potência do planeta.Afinal aqui não tem terremoto, tsunami nem furacão.
Temos petróleo, álcool, bio-diesel, e sem dúvida nenhuma o mais importante: Água doce!

Só falta boa vontade, será que é tão difícil assim?"

Arnaldo Jabor

O futuro em 2 versões

2010-03-21T06:48:00.000-07:00

Após um longo período volto a postar.

Vi este vídeo no blog da HSM, e é muito legal. Além do mercado editorial, acredito que serve para todos os tipos negócios, pois mostra como o perfil do consumidor tem mudado. Cada vez mais preocupado com questões globais e que através da internet eles se comunicam muito facilmente, falando inclusive da sua marca.

Design Thinking

2009-12-06T11:16:00.000-08:00

Como assíduo leitor de tudo que o autor Seth Godin escreve (livros, blog, Squidoo), comecei a me interessar um mais sobre o design. As minhas experiências profissionais sempre foram na área de marketing, que pretendo continuar focando nesta área, e segundo o próprio Godin um "marketeiro" tem que entender de design, seja para brifar uma agência, seja para cobrar resultado deles, ou mais complexo ainda, para entender a forma que os designers usam para desenvolver um projeto, ou resolver um problema.
Os dois primeiros motivos são fáceis de visualizar a aplicação deles na prática, mas o último é mais difícil de imaginar como funciona. Procurando entender mais sobre esse assunto descobri que este modo de resolver problemas dos designers é chamado de Design Thinking. A maior autoridade do D. Thinking é o fundador da renomada companhia de design a IDEO, David Kelley, que em uma entrevista para o site da Fast Company, disse que eles (designers thinkers da IDEO) “deixaram de se verem com designers para se verem pensadores de design, e que esta mudança trás uma confiança aliada com a criatividade de que quando dados problemas difícil, eles tem uma metodologia que os possibilita a trazer uma solução que ninguém nunca teve antes.”
Para ficar mais fácil de entender veja o vídeo postado no blog do Marcelo Cherto (sócio da consultoria Growbiz) abaixo:
www.hsmglobal.com

O problema é aonde estudar mais sobre esta metodologia aqui no Brasil. Segundo o próprio Cherto em uma entrevista a HSM, a maioria dos cursos está nos Estados Unidos e demandam tempo e bastante dinheiro. Ele ainda comentou que já existe um projeto para a criação de um curso no Instituto Europeu de Design focado no D. Thinking.
No blog espaço.com li um post informando que a EPSM terá o primeiro curso de D. Thinking to Business do Brasil. A primeira turma começará em 17 de maio de 2010.

Para ilustrar um pouco melhor dos resultados desta metodologia segue abaixo o "Talk" do David Kelly no TED:

E como isso funciona na prática:

Gol do Diego Souza e a oportunidade e Viral da Vivo

2009-12-06T05:47:00.000-08:00

O Diego Souza marcou um "golaço" no jogo contra Atlético Mineiro, e veio a oportunidade de um viral da Vivo, conforme o vídeo abaixo.

Cá entre nós, não foi uma jogada treinada para fazer um gol de cobertura bem na frente da comunicação da Vivo, mas ficou muito legal!

Criatividade

2009-10-22T08:46:00.000-07:00

Este vídeo mostra como pequenas inovações podem dar um resultado totalmente diferente em um projeto.

Reinvenção do ventilador

2009-10-14T12:14:00.000-07:00

Lançado ontem e produzido pela dyson, este ventilador não tem pás, com um design moderno serve até como decoração. Muito melhor do que os ventiladores comuns de hoje em dia!
O ventilador esta disponível no site da empresa em 3 cores (preto, azul e prata) e em 2 tamanhos diferentes 12'' e 10" que custam respectivamente US$329,99 e US$299,99 ("salgado").

Você sabia?

2009-09-17T06:45:00.000-07:00

Esta é a nova versão do vídeo "Did you know", trás números muito interessante e fala sobre a convergência das mídias e como novas mídias vem ganhando adeptos rapidamente e as antigas perdendo.

Web 3.0

2009-08-05T23:08:00.000-07:00

It is an overview about how the internet will develop and improve in the future. It's worth to spend 5min watching it.

Future Internet Video from Castemelijn on Vimeo.

I saw this video @ HSM blog.

The Kiwi Experience

2009-08-02T22:51:00.000-07:00

I arrived in New Zealand on June 17th 2008, with some goals to reach: take a business course, find a marketing job, apply for a Master in Marketing scholarship, spend some time just Gabi and I and if we were really enjoying living here we would stay for a long period. Well the plane tickets are bought and we are going back to Brazil on August 21st and it’s time to measure what happened this year abroad.

I took an one year long business course, which was focused in general business, an uni review, but in English. So I’ve improved my English a lot! I found a marketing job, after 8 months trying and receiving a lot of “NO’s” I did not give up. In March I started to work at foodfirst, a food distributor cooperative, as a marketing and sales analyst. It was a very good professional experience also a cultural as one of the managers is English, the other German and the Chairman is Kiwi (very nice people).

I did not apply for the scholarship because I think now it’s not the time neither New Zealand the place. In my opinion it’s time to gather more professional experience and to study a little bit more and then take a master degree. And not in New Zealand, I think that there are other places that can offer better courses than here, such as Europe, North America and even Australia.

The time that I’ve spent just Gabi and I was awesome! We know each other much better know this kind of “trial” couldn’t be better. We now think as a couple and not as individuals, we take decisions together, we plan the future together, we control our budget together and we support each other.

Although I am happy reaching these targets an abroad experience can offer you much more than those simply goals. It is an opportunity to improve your self, become more independent, to not worry about people’s opinion (you don’t know anybody), learn to do thing that you already knew how to do in a different way, listen to new music, meet new people, learn how to iron a shirt, how to cook, you learn new things every single day. I also started to see the good things that I left in my country and how they influence to shape who I am. The Brazilian hospitality, and the flexibility, my family background, all are variables that made this experience easier and joyful.

We've decided to go back because New Zealand is a quite small country (4 million people) and now we think it’s time to focus in our careers, and here it’s is not definitely the place. We also are more the city kind of person, and even in Auckland, which is the biggest city in NZ it seems you are in a countryside town. Maybe we come back to retire.

Overall it was a great experience that made me grow, and I recommend it! And the lesson is: diversity is the key to improvement.

Coromandel

2009-07-03T17:02:00.000-07:00

Gabi and I went to Coromandel yesterday. It's good to travel a little bit and see something that's not the Queen St. When I go to places like Coromandel I remember why I've chosen New Zealand.
It's a gorgeous place, and it's a must visit if you come to New Zealand.

Things to do there:
- Cathedral Cove;
- Coromandel town;
- Hot Water Beach

More information visit the web site: http://www.thecoromandel.com/

"Touchwall" at Cannes Lions

2009-06-19T18:10:00.000-07:00

Schematic, which is a WPP digital company, has developed the "Touchwall" for the Cannes Lions festival. It will serve as an information hub. It is displayed in a huge screen and stores a lot of information such as: the complete festival program, 3D maps of the event and surrounding area, and information on local restaurants and bars.

Awesome!

Why Shai Agassi Quit His Dream Job to Make the World "a Better Place"

2009-06-11T15:40:00.000-07:00

This is an inspirational video! It shows that there are more important goals than money, and status in life.

The Underground CV

2009-06-09T04:00:00.000-07:00

This week I am sending some CV´s to a few ad agencies. As they receive a lot of CV´s I´ve decided to do something different so they will at least have a look at it.

The plan is to work during the mornings at foodfirst, where I can develop my analytical and business in general skills. And during the afternoon work in an ad agency, where I can develop my creativity, which is a very important characteristic but most of times is not taught in business school. It is important mainly because I want to open my own business in the future, and the more creative you are the better you can deal with adverse situations, such as: low resources, economic crises, and others. I think this opportunity is a very important one for me to make my dreams come true.

What can I offer to an ad agency? Well I've worked for companies such as HSBC and Kraft Foods, and I know the client expectations and what are the things that they do not like in an agency. I also can offer a willingness to learn, curiosity and a commitment with work and delivering my best.

So if you are from an agency and you are reading it right now, call me to an interview, I am sure that you won't regret.

*The Flyer was designed by Thomas Machado.

Project Natal Xbox 360

2009-06-04T20:41:00.000-07:00

This is amazing! Although I still prefer the PlayStation.

BooneOakley's website

2009-06-03T22:10:00.000-07:00

The ad Agency BooneOakley built its whole website at YouTube. What a great idea!

Did you know?

2009-06-01T21:42:00.000-07:00

While I was reading the Cherto's Blog I saw this film, which is awesome!

In my opinion the most interesting part is the one that show that the jobs that are most popular now doesn’t even existed some years ago. And That's interesting because show's that we are in a constant change and we have to keep ourselves updated. How do I keep my self updated? I read a book a month at least (I started with this goal this year). Currently I am reading Permission Marketing, by Seth Godin, Graphics for Business, by John McWade, and Franchising, by Marcelo Cherto. I also try to look for jobs that will somehow teach me to do something that I've already done in a new way, and in which I can learn new things as well.

But for sure the most powerful tool to keep my self updated is the internet. I follow more than 30 blogs through my Google Reader, and always searching for new in different websites. I also think that the digital social network is a good way. I have the followings: Orkut, Linkedin, Facebook, Lastfm, Drimio, Lovemarks, Twitter and the Better Place one.

Well that's the way I try to gather the most information that I can.

How difficul is it to warch a film in the internet?

2009-05-30T21:13:00.000-07:00

The journey started when I was trying to watch the a film about innovation and climate changes in which were participating:

- Martin Sorrell, Group CEO, WPP, United Kingdom;

- Paul Polman, CEO, Unilever, The Netherlands

- A CEO from Saatchi & Saatchi

This video is from the World Business Summit on Climate Change, which is an interactive panel focus on exploring how the next global treaty can be shaped to encourage business action on climate change. It takes place at the Copenhagen Climate Council. In other words it is a must watch (I will post about it as soon as I finish to watch the film).

So I was watching it at home, but as the Internet here in New Zealand seems to be the dial-up I use to use in 2000 (do you know that here we still have limit to upload and download? strange isn't it?), and to make it worst I have woosh Internet (an advice, never ever choose the woosh Internet company!). And the film is in a webcast that you cannot let it downloading and then watch it, you can only download it and watch the same time (I don't know why they don't upload it on YouTube).

I was very exited to watch the movie so I decided to take my laptop and go to a cafe to do it. The first one that I went was the Gloria Jeans @ the Boarders @ Queen Street, surprise they did not have wireless. OK then I went to Starbucks, surprise surprise... they also did not have this service. Then I went to Esquires, and they have it. I bought a coffee there and they allowed me to use 1 hour of Internet or 60MB. That only lasted to watch 12 minutes of the film.

Ok the I decided to go to Giapo, a nice Gelato shop that I use to work, and I knew that they provide wireless Internet for free there, but the connexion was worst than at home. Ok then I went to a Esquires at the Customs streets, bought a tea to have more 60Mb, surprise again the wireless wasn't work there.

The last choice was the small convenience store in front of my house but the the film website was offline.

What a frustrating experience. Tomorrow I'll try again.

drimio.com

2009-05-29T00:43:00.000-07:00

Drimio.com is a Brazilian website for every one that is interested or is even a fan of a brand. It is a space in which you can share your opinion and experiences with the brands and also have a look in what other people opinion and experience. There you can find a lot of brands profiles and you can choose each one you want to connect to. Once you are connected you receive updates about the brand such as news, videos, links, forums and so on. If the brand that you want to connect to does not have a profile, you can create one and feed it with information.

There are a lot of social network sites that permits everyone to talk about brands such as facebook, orkut, beboo and others. But this is specific for brands so people connect to each other trough the brands. There is the lovemarks.com in which you also can create a profile and elect the brands that you like and are open to begin or maintain a relationship and the ones that do not like. But the drimio is much much more easy to navigate, you can upload more information about the brand and you can easier connect with others.

As far as I see this is a powerful channel which companies can use to communicate with consumers that really want to hear from them. As Seth Godin explain in his book Permission Marketing people are too busy to pay attention in everything marketers expect them to. Consumers are spending less time seeking for new products to consume. So you have to get permission from your consumers to communicate to them and not interrupt by TV, newspaper, radio ads, or digital banners, billboards, e-mail marketing for someone that do not want to receive it.

The question is how to get the permission? In my opinion Drimio is a very good option, everyone that join your profile is giving the company the permission, and the company just have to update it's profile with news and everything that is convenient. So it as well a good tool for you to start leading your tribe.

This kind of approach is proved much cheaper and more effective. Now I just wonder if it is going to get as popular as the others social network websites, so it will be really a worth to communicate in it.

This is my profile with the brands that I want to connect to.

Oogmerk - Get the respect you deserve

2009-05-28T15:23:00.000-07:00

Reading the Brainstorm#9 blog I found this campaign from Oogmerk, a Dutch Eyeglasses shop, and the idea is: “Get the respect you deserve”.

Very funny and clever.

New Zealand Soudtrack - Marcelo D2

2009-05-23T16:22:00.000-07:00

Now that I'm homesick I'm listening to Brazilian music... hehehehe

There will be a Marcelo D2 concert here in Auckland, it will be on this Wednesday (27/05) @ Powerstation (35 Mt. Eden Rd) - Price: NZ$75.00 you can buy the tickets at Real groovy, Conch Records and www.ticketmaster.co.nz.

I'd like to go, but it is quite expensive.

Homesick

2009-05-19T00:01:00.000-07:00

Auckland is classified as the 4th city with the best quality of life in the world according to the Mercer's 2009 Quality of Living survey. Curitiba, my hometown, doesn't even appear in the ranking, and as a typical Brazilian city has a lot of crime, poverty, a crap public transportation (although all the ad about it, only who needs to use it knows how good it is) and public healthy services, etc.

But even with all those rational reasons to forget about Curitiba I miss it! I've been a year away from Curitiba and I'm missing my family, the barbecues I used to cook with my family, the barbecues that my grandfather, Lenir, used to cook every Sunday, the nights I used to sleep at my grandmother's (Rosa) house, the afternoons that I spent with my father and brother in a kart racing, the pizza that Rosi used to cook when the domestic made had a day off, to go fishing at the beach with my aunt Lenira, to spend a night playing "Age of Empires" at my uncle´s (Lenir) house, to do a "socks war" with my brother and sister, to play PlayStation with my sister Rafa, to play canastra with my father, to study math with my mother during the 7th grade (I almost failed), my grandma's banana pie (Roni). I miss the birthdays parties!

I also miss Gabi's family, that became mine also, going to play soccer in the Saturday morning with Guga and Caio, go to Alba's house to have a afternoon tea.

I miss my friends, going to Itapoá with Álvaro´s family, playing truco in a bar in fort of my university (Mi-Au), the one day travel to the beach (just to surf), doing the final bachelor assignment in which I, Bruno Bassoti and Bruno Manfredine did everything to the funking lazy Maurilio, going to a barbecue in the Leo´s farm, going with Igor to Itapema.

I miss speaking in portuguese, it is so easier to communicate, the food, know the name of the streets. Although all the big problems that Curitiba has, are the details that make me miss it. All the situations that I described above or I´m eating something, or playing something, but what I really miss are the people and spending good time with them.

I don´t know how much time I´m going to spend here, more 6 months, a year or maybe 10 year. Maybe I´ll go to Australia or São Paulo, but I fell that in the end I´ll go back home.

The Crisis of Credit

2009-05-03T20:58:00.000-07:00

The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.

An easy way to understand this crisis.

Every day is easier to realize that sustainability is the only way. It´s not the more profitable or nicer, but is the only one that will allow companies to exist in the long term.

Shai Agassi: end the world's oil addiction

2009-04-21T03:42:00.000-07:00

Shai Agassi is the CEO of Better Place, a company that has as its mission "End the World's Oil Addiction Trough Sustainable Transportation", what a huge one!

The company exists since October 2007, but I just listened about it last week trough the Presentation Zen blog, that posted about Shai's Ted presentation and this week at Gianpaolo's blog.The main idea is to replace all cars that use oil for electric cars, and it must be a clean electricity (carbon free and renewable). What is very interesting in this project is that they do not stop in obstacles that we have already heard before such as: the battery autonomy is to short, there are no enough charging spots, you have to use the car 2 hours and recharge 22. It gives solutions for the problem, it is not only based in the car and the battery its self, but also in providing charging spots every where, at the mall, at the job, every parking lot. Also based in battering switching stations, as its autonomy is 161Km, there will be theses station at the roads to switch you battery, instead o recharge, and it's going to take an average of 2 minutes, faster than a gas station stop. This is the 2.0 car concept. You can find much more about it at the website betterplace.com.

My opinion is that this project is amazing, so innovative and it is our call help it happen.

Let’s start.

Nike Viral

2009-04-17T01:19:00.000-07:00

This is the new viral from Nike in which the Neymar, a young and very good Santos´s football player, cross and goes to the box to score a goal. It has already 198904 views.

The movie shows the new football shoes "Mercurial".

Is it true or not?

New Zealand Soudtrack - Katchafire

2009-04-09T16:01:00.000-07:00

Ktchafire is a New Zealand Reggae band, from Hamilton.

Although I'm not a "Reggae guy" this band is awesome! I am not a music maven, but I think that the Katchafire music synchronize the melody and lyric so well and they add saxophone, trumpet and trombone, which makes more than only a good "roots" reggae, but it's also a very well played reggae.

Before Gabi arrived here, I use to listen to it almost every day. My flatmate Marcel use to arrive at home, after his job, at midnight and we use to play Pro Evolution Soccer 2009 almost every night listening to Ktchafire. Now with Gabi we listen to it almost every day as well.

SIGNS

2009-03-20T19:49:00.000-07:00

ROGÉRIO CENI THE GREATEST STRIKER GOALKEEPER IN THE WORLD

2009-03-19T22:31:00.000-07:00

Rogério Ceni has a new jersey. He wore the new uniform for the victory of the Marília São Paulo, on Sunday (15/03/09). The shirt displays the following message: "THE GREATEST STRIKER GOALKEEPER IN THE WORLD." Which is true, he has already scored 83 goals in the 849 matches that he played for SPFC (Sao Paulo Football Club), and he is in the Guinness book because of it.
But Rogério is much more than a goalkeeper that scores, he is the greatest Sao Paulo's idol, and there is no football player that has ever done as many things for a team as Rogério is doing.
Talking to a Carioca* (a person who was born in Rio de Janeiro), Matheus, yesterday he said that Rogério was the best marketer in the sports world, but a poor goalkeeper. I agree that he is very good marketer but I can not agree with the second affirmation. I think he is a bit jealous because Rogerio plays with emotion, and the Flamengo (team which Matheus is fan) do not have such an idol playing. By the way Ronaldo, who is playing @ Conrinthans, is a Flamengo's fan, and he said that if he would come back to Brasil he would play @ Flamengo, but that is not what is happening, why?

About the player Rogério Ceni I do not need to say anything, he has already proved that he is one of the best goalkeepers in the world:
São Paulo Futebol Clube
* 2008 - Brazilian League Championship

* 2007 - Brazilian League Championship
* 2006 - Brazilian League Championship
* 2005 - FIFA Club World Cup
* 2005 - Copa Libertadores da América
* 2005 - Campeonato Paulista
* 2001 - Torneio Rio-São Paulo
* 2000 - Campeonato Paulista
* 1999 - Copa Euro América
* 1998 - Campeonato Paulista
* 1996 - Copa dos Campeões Mundiais
* 1995 - Copa dos Campeões Mundiais
* 1994 - Copa Conmebol
* 1993 - Mundial Interclubes
* 1993 - Supercopa da Libertadores da América
* 1993 - Recopa Sul-Americana
* 1993 - Troféu Cidade de Santiago de Compostela
* 1993 - Taça Libertadores da América
* 1993 - Campeonato Paulista - Categoria Aspirante
* 1993 - Copa São Paulo - Categoria Junior
* 1990 - Campeonato Paulista - Categoria Juvenil

Seleção Brasileira

* 2002 - Copa do Mundo
* 1997 - Copa das Confederações

But I want to analyse the Rogério Ceni Marketer. I've read two book lately that seem to explain why he is a myth. The first one is "Purple Cow" by Seth Godin and the second is "lovemarks" by Kevin Roberts.

His first marketing strategy was to introduce the Seth's P, the purple cow, he started to score goal by free kicks and penalties, it was really remarkable, no goalkeeper had ever done it before (Only Chilavert, the Paraguayan goalkeeper, but most of his goals were by penalties, which is not so remarkable), and the idea was easily spread. And of course he is very good goalkeeper catching the ball, otherwise scoring wouldn't be remarkable. So as we know all his marketing was based in his service/product, how can he be a good marketer and not a good goalkeeper Matheus?

And passing the year all the Sao Paulo's fans began to respect him because of his competency as goalkeeper and love him because of his ability with his feet and also cause of the emotion hi shows when he is playing, or only talking about Sao Paulo. So he became a lovemark, and even though he had failed sometimes in his career the fans still supported him, which is very uncommon in the football world, because it is love beyond the reason (although we have a lot of reasons).
He is for sure a lovemark. "And what makes a truly great love stand out?"(lovemark book)

Mystery: He has great stories with Sao Paulo Football team, as the one that he won the game against Liverpool FC (see the video) and gave the Sao Paulo the FIFA Club World Cup. Or a simpler one that he is the only player at SPFC that stays alone in the hotel room while all the other players share the room, when the team travel. I don't even know if it is true, but there is the mystery. He is already a MYTH.

Sensuality: If you say Rogerio Ceni, I can see him running from his goal to kick a free kick near to the opponent box, I can see him celebrating a goal that he scored, I can see him complaining with the defence, I can here the tv speaker yelling "Rogeio Ceni" when he makes a good catch, I can hear the SPFC's fans singing "Rogerioooo", I can feel all the emotions I've already felt watching his games.

Intimacy: Rogerio understand his fans emotions, because he feels the same, which is the love for SPFC and the commitment to do the best for it. In orkut, the most famous and used social network website in Brasil, if you search for Rogerio Ceni, you will find more than 1000 communities.

Well the secret to all of it is that he, for sure, loves what he does, and also love the SPFC!

The secret is LOVE!

Customize

2009-03-12T18:04:00.000-07:00

The Adidas did a secret concert with the English duo Ting Tings. In the occasion the brand gave white clothes for the invited and the party was in a white space as well.
They also provided pens and paints for them to paint everything they want. Can you see any link with customization? I do!

The main question is, can we measure the target impact of this action per dollar invested and compare with a mass marketing communication results (TV, newspaper)? This is a remarkable action, and I'll spread this idea!

The Coffee Club deceived me

2009-03-06T18:58:00.000-08:00

At my birthday, 6th march, I decided to go have lunch, in this so important date, at The Coffee Club driven mainly because of the voucher (that is in the picture), which was supposed to give me a "FREE WINE OR BEER WITH A LIGHT MEAL PURCHASE!"and also because it is a brand new place near home.

So Gabi and I went there asked for 2 light meal (which were ok) and asked for the free drinks, but they were unable to give me the drink because they did not have the liquor license yet, so I ordered 2 cokes, which I paid!

1- If you do a promotion like that be sure that you can give what was promised! Simple!!!

2- Ok something unexpected happened, so at least you should give something for free, more expensive than the drink, to your consumer. And even though your consumer can be disappointed because you lied to him/her.

It is so strange that it is still happening, where are the marketing people? I am not saying the marketing department, but the girl that took my order should have the power to offer me something, she should be the marketer!

I will never go back to a The Coffee Club!

New Zealand Soundtrack

2009-03-05T15:56:00.000-08:00

I am one of those people that have a music of the momentum. So when I start to listen a music, a singer or a determinate album I keep listening the same for a week, sometimes a month. Yes my life has a Soundtrack!
Now I am going to share with you my soundtrack here in New Zealand.

The first one is Feist:
Leslie Feist is a Canadian alto singer-songwriter. She performs as a solo artist under the name Feist. (wikipedia)

Discography:
1999: Monarch
2004: Let It Die
2006: Open Season
2007: The Reminder

I really like the calm music with some exited moments, with a very smooth vocal. I listen to her any time, reading, cooking, having dinner, talking to Gabi, by the way Gabi also likes her a lot.

Bruno & Gabi in Auckland

2009-02-28T02:36:00.001-08:00

So far so good! First I came alone, it was the most difficult time here. Because I was far away from Gabi, living in a kind of hostel and working in a place that I did not like. But as far as Gabi arrived here things stated to change, and everything seems to be better now. We found a job that we like, at least we hope that we will like cause we are going to start on Monday... heheheh. I live in a very nice (small) apartment, in a good location and we are really enjoying being here. So that's the beginning here, and I thing I'll have a lot of stories to wright in this blog.

Purple Cow

2009-02-28T02:19:00.000-08:00

Connecting the dots

2009-02-21T20:07:00.000-08:00

Today I read the Seth's blog and there was a very interesting post called "Do I deserve it?". Which is very connect with the Steve Job's speech, it says: "The question shouldn't be, “do you deserve it.” I think it should be, “what are you going to do with it now that you've got it?".
People that only complain about their lives, jobs, their boy or girlfriend, and about everything, are too boring. And if you life is like that you are the only guilty, we make our lives what we want it to be. Please don't be the boring one!

Also in the Steve Job's speech he talks about connecting the dots, that we can only connect them looking back and never forward. I decided to come to New Zealand with my heart, I thought that a new adventure would be good for me, but will this adventure be a connected dot in the future? Maybe.

Happy Valentine's Day

2009-02-14T04:26:00.000-08:00

"Tão bom morrer de amor e continuar vivendo." ( Mario Quintana)

2009-02-14T03:41:00.000-08:00

Some weird things happen in the Brazilian football, and this week another of those has happened. Every championship has it's regulation, and only for following it the Sao Paulo team has received a lot of critics from the rival Corinthans.

This Sunday Sao Paulo (actual Brazilian champion) will play against Corinthans (which has the second biggest firm in Brazil), and the SPFC's board of directories has announced that the will provide 10% of the tickets to be sold to the Corinthans firm, which is according to the regulation. But the Corinthans's board of directors has complained the whole week about this, saying that it is not fair and even sent an official letter to the press saying that the SPFC is "elitist and arrogant".

This kind of posture will only incite the fans to solve this problem the only way they can solve something fighting. And in the end nothing will be resolved.

New Zealand life style

2009-02-13T18:53:00.001-08:00

Datas:
Capital: Wellington
Largest city: Auckland
Official languages: English (98%)3
Māori (4.2%)3
Ethnic groups: 78% European/Other
14.6% Maori
9.2% Asian
6.9% Pacific peoples
Demonym: New Zealander, Kiwi (colloquial)
Area Total: 268,680 km2 (75th)
Population
- September 2008 estimate 4,280,0005 (122nd (2008))
GDP (PPP) 2007 estimate
- Total $112.703 billion
- Per capita $26,610
GDP (nominal) 2007 estimate
- Total $128.711 billion
- Per capita $30,390

(Datas from wikipedia)

Well as you can see New Zealand is a very small country, with a very calm life style, some times too calm... I've been in New Zealand for almost 8 months, and I've spent a 100% in Auckland, the biggest city in the country and the economic center, even though after 5:00pm you can't find a single shop opened (actually you can find, Mc donald's, Burger king and Starbucks, only those hehehe). Imagine in the country side, where people say that Auckland is a very stressful city to live...

People here are very friendly, a lot of overseas people, so it is easy to fell at home. In Auckland central (where I live) I thing at least 60% of people that walk trough the streets here are foreign, 40% asians.

A good thing is that nobody ever has tried to rob me, and I've not seen some one being robed (weird for brazilians, isn't it? hehehe). It is a very safe country, so you can walk trough the Auckland downtown streets at 3:00am, withdraw money at the atm, and noting happens to you.... heheheheh.

The life cost is quite expensive, but the minimum wage is NZD$12.00 per hour. You will pay in average, in a very small appartment NZD$1,200.00 per month ( very small, one bedroom, one bathroom and a kitchen together with the living room), food is quite expensive as well. The public transportation is very expensive too and dosen't work very well.

In the end is a very good country to live, but I still have to go to other cities to know better the New Zealand ( and certainly will go), and the real Kiwi way of life... hehehe.

Travessia

2008-12-20T19:10:00.000-08:00

Há um tempo em que é preciso abandonar as roupas usadas que já tem a forma do nosso corpo e esquecer os nossos caminhos que nos levam sempre aos mesmos lugares.
É o tempo da travessia: e, se não ousarmos fazê-la, teremos ficado, para sempre à margem de nós mesmos.

Fernando Pessoa

How was your day?

2008-12-01T04:35:00.000-08:00

This Sunday I've heard a mp3 file, that lasted 3 hours and 40 min, talking about how leading tribes (by Seth Godin), tribes? According to yourdictionary.com tribe is: "any group of people having the same occupation, habits, ideas, etc.: often in a somewhat derogatory sense the tribe of drama critics". So why lead them? I think this is a very good new concept and every single marketer should at least listen to this mp3 file. I see as the evolution of the segmentation, now you do not target a segment but you lead a tribe. At the segmentation we use to have brand management, which was so top down, profitable oriented. Managing tribe is totally different, you start with permission.
People need to belong to a tribe, share the same interesting and what they really want is to connect to people and not to companies. So the company's goal is to help people to connect each other.
There are a lot of people wanting to connect to each other, demanding something remarkeble, wanting to spend their money on something the believe in, they just need a leader to follow. You can be a leader, how? First of all you must have a new idea, otherwise you will be only a follower. Than you really must to believe in this idea, and you must feel the necessity to leader people to connect through this idea. But if you do not feel it you'd better not try to lead.
Now you have the idea and really want to lead you have to make a movement, which consists of a story, a connection between the tribe and leader, and something to be done.
You must to 5 things to make a movement:
•Publish a manifesto;
•Easy to followers to connect to you;
•Easy to connect to one and another;
•Money is not the point of a movement;
•Track your progress

And follow these 6 principles:

•Transparency
•The movement is bigger than you
•Movements will grow, get better, improve.
•Compared to other movements that did well and join to similar movements.
•Exclude outsiders
•Tearing others down is not worth

Once you have done it people will start to talk about you and some will became your fan. And a fan will amplify your idea. Every tribe is a media channel, but they are not for sale.
Now is your (and mine) time to lead, you must innovate, make change, not follow the rules.
Changes never failed because it's to early, but always because it is to late. And in the end to track you leadership you must to ask every single day, "How was my day?" if the answer is ok or medium, you are in the wrong way, but if it is awesome you are in the right way.

Lets start!

Cooking as Therapy

2008-11-15T03:31:00.000-08:00

I wasn't much interested in cooking until I started to plan to live abroad. At home I used to have good food every day with out doing nothing and for free... hehehehe. As I am very fussy about my food here in New Zealand I have to cook my own food, or eat at Mc Donald's. I cant stand Cup Noodles or thing like that. So I started too do my best cooking, and I realized that it became a very good moment in my day, I really enjoy cooking, I get into the flow! Cooking is a change of pace, a change of venue, and a change of mind. There is something magical about the process of transforming raw, solitary ingredients into a savory amalgamation of flavor, smell, taste, texture, and color.

Now I want to cook better and better. And I am interested learn about every king of food, dessert or drink that are very good. I want to eat good stuff! My nest challenge is to learn how to make the best gelato in the world!

Picture:

Fettuccine with tomato sauce with black olives and basil.

Baby Stake

Side salad.

Sustainability a Consumer call

2008-11-02T00:51:00.000-07:00

According to Wikipedia sustainability is: "in a general sense, is the capacity to maintain a certain process or state indefinitely." I would say that sustainability is just think that the resources are scanty and we need to plan how to you them in a way that we can make a better place for our kids and grand kids’ to live. So you can apply this concept in every thing that you do.

Recently the sustainability term became very fashionable. Although it is one of the most spoken words in the cooperative "world", we can see few companies really doing some thing, most of the companies just communicate them selves as sustainable to have a good image to consumers. But why does it happen, if the need of sustainability is already well known by the executives? According to Francisco Gracioso in his book Marketing Estrategico (Strategic Marketing) the time average that a CEO works in the same company is 5 years. And they feel pressured by shareholders to deliver results and not promises. So the most wanted ceo's are the ones that make the price of the company's stock go up next week, in other words they focus their efforts to plan in the short term over the long term. But the share holders have not seen yet that sustainability is the only way to obtain profits in the long term, otherwise there won't be no resources any more to keep their business. So this link between sustainability and profit must be displayed as a profitable strategy. And also it can be used to communicate a good image to consumers.

If they are taking some time to realized that what could us, the consumer, do? Every thing! We live in a cosumism time. People buy just for the pleasure of buying, even if they do not need it. But in my opinion we should consume more conscientiously. If most companies are profit oriented, and they make profit selling goods for us, we should start to buy only the sustainable choice. So if you want to buy a cookies pack, and you have two choices: one with regular packaging, and other with recycling packaging you should choose the second one.

It is up to us make this change! Lets make this planet a better place.

Family

2008-10-29T02:59:00.000-07:00

According to the Wikipedia "Family denotes a group of people affiliated by consanguinity, affinity, or co-residence." is it good? I think it dependence on each one experience.
A week ago I was talking with Gianpaolo (my new boss) about luck, does it exists? I don't think so, luck is you be ready, prepared to catch an opportunity when it appears. If you are not ready, and you don't do anything to help your self, you will pass your whole life regretting that you were not able to make your dreams became true.
But think about your family, you did not have choice, you was born and your father, mother, uncle, aunt, maybe brother, maybe sister, they were all there already! So in this case I think that luck exists.
You can be born in a big family, in a small one, in a healthy family or in a family with many health problems, in a rich one or in a very poor, in a liberal one or in a very conservative. But in the end it doesn't matter because the most important thing in a family is love, do you know why? The reason is that with love you will always do things to proportionate the best to the family, some times we commit mistakes, we are humans, but the most important is that we commit them trying to do the right thing.
I am very lucky because I have a family that always tried to proportionate the best for me! My pillars are my father and my mother that taught me every thing, mainly my values. They developed in me the ability to discern what is right and what is wrong. The gave me the opportunity to study, to travel abroad, etc. They provided me a home, the most secure place in the world. And I am grateful for every thing!!!
I am more lucky because I have a whole family, including grandmothers, grandfather, uncle, aunt, brother and sisters that love me, and I love them. I also have a step mother, even not being consanguinity as in the Wikipedia definition (what makes me even more lucky), that loves me.
If luck doesn't even exists, isn't it enough luck for me? Yes, but even tough I could find a very especial girl, Gabriela! And if family is all about love, and care about the family member trying to proportionate the best for them, she is in my family!

What a LUCKY guy!

Thanks my family!

Personal Marketing

2008-10-18T03:05:00.000-07:00

Why would I have a blog? I do not know how wright well and I do not have any thing interesting to wright. So why? But last week I was talking to an Italian guy, in a job interview, when he asked me: “Do you have a blog?”, I said that I didn't have and I was wondering why did he asked it to me. He explained that it is a very good opportunity to show every one who you are. In other words is a very good media to communicate my safe to the whole world. So I decided to try!

I have a Bachelor Degree in Business Administration, and some job experience in the marketing area. I was always thinking how would I innovate to communicate a company's brand, and which would be the perfect marketing mix to determinate product. What about the most important brand? My self is the most important brand! And I didn't even have marketing plan for me.

I have already started to formulate the plan:
-Short Term objectives: Finish my Business Course (that I have already started), Bring my girlfriend from Brazil to New Zealand, get a MBA scholarship at Auckland University and Learn the most I can about food retail.
-Long Term objectives: ave my own business (What? I don't know yet, but I will keep looking for a market opportunity).
-Marketing Mix:
Product: My knowledge. So I have to keep studying and searching for a job opportunity where I can learn a lot.
Place: New Zealand and Brazil.
Promotion: Find new ways to communicate my self such as Face Book, Blog, Orkut, so on.
Price: No is not the time to make a lot of money, but it is to learn.

So I can position my self as a young professional with Knowledge and experience. I am branding my self.

And in this blog I will wright about me, about the things that like: Music, Movies, Sports, Marketing, Business Opportunities, New Zealand, Brazil, My Girlfriend Gabi and Books.

So here you can know a lot about me.

Cheers!