How difficul is it to warch a film in the internet?

The journey started when I was trying to watch the a film about innovation and climate changes in which were participating:

- Martin Sorrell, Group CEO, WPP, United Kingdom;

- Paul Polman, CEO, Unilever, The Netherlands

- A CEO from Saatchi & Saatchi

This video is from the World Business Summit on Climate Change, which is an interactive panel focus on exploring how the next global treaty can be shaped to encourage business action on climate change. It takes place at the Copenhagen Climate Council. In other words it is a must watch (I will post about it as soon as I finish to watch the film).

So I was watching it at home, but as the Internet here in New Zealand seems to be the dial-up I use to use in 2000 (do you know that here we still have limit to upload and download? strange isn't it?), and to make it worst I have woosh Internet (an advice, never ever choose the woosh Internet company!). And the film is in a webcast that you cannot let it downloading and then watch it, you can only download it and watch the same time (I don't know why they don't upload it on YouTube).

I was very exited to watch the movie so I decided to take my laptop and go to a cafe to do it. The first one that I went was the Gloria Jeans @ the Boarders @ Queen Street, surprise they did not have wireless. OK then I went to Starbucks, surprise surprise... they also did not have this service. Then I went to Esquires, and they have it. I bought a coffee there and they allowed me to use 1 hour of Internet or 60MB. That only lasted to watch 12 minutes of the film.

Ok the I decided to go to Giapo, a nice Gelato shop that I use to work, and I knew that they provide wireless Internet for free there, but the connexion was worst than at home. Ok then I went to a Esquires at the Customs streets, bought a tea to have more 60Mb, surprise again the wireless wasn't work there.

The last choice was the small convenience store in front of my house but the the film website was offline.

What a frustrating experience. Tomorrow I'll try again.

drimio.com

Drimio.com is a Brazilian website for every one that is interested or is even a fan of a brand. It is a space in which you can share your opinion and experiences with the brands and also have a look in what other people opinion and experience. There you can find a lot of brands profiles and you can choose each one you want to connect to. Once you are connected you receive updates about the brand such as news, videos, links, forums and so on. If the brand that you want to connect to does not have a profile, you can create one and feed it with information.

There are a lot of social network sites that permits everyone to talk about brands such as facebook, orkut, beboo and others. But this is specific for brands so people connect to each other trough the brands. There is the lovemarks.com in which you also can create a profile and elect the brands that you like and are open to begin or maintain a relationship and the ones that do not like. But the drimio is much much more easy to navigate, you can upload more information about the brand and you can easier connect with others.

As far as I see this is a powerful channel which companies can use to communicate with consumers that really want to hear from them. As Seth Godin explain in his book Permission Marketing people are too busy to pay attention in everything marketers expect them to. Consumers are spending less time seeking for new products to consume. So you have to get permission from your consumers to communicate to them and not interrupt by TV, newspaper, radio ads, or digital banners, billboards, e-mail marketing for someone that do not want to receive it.

The question is how to get the permission? In my opinion Drimio is a very good option, everyone that join your profile is giving the company the permission, and the company just have to update it's profile with news and everything that is convenient. So it as well a good tool for you to start leading your tribe.

This kind of approach is proved much cheaper and more effective. Now I just wonder if it is going to get as popular as the others social network websites, so it will be really a worth to communicate in it.

This is my profile with the brands that I want to connect to.

Oogmerk - Get the respect you deserve

Reading the Brainstorm#9 blog I found this campaign from Oogmerk, a Dutch Eyeglasses shop, and the idea is: “Get the respect you deserve”.

Very funny and clever.

New Zealand Soudtrack - Marcelo D2

Now that I'm homesick I'm listening to Brazilian music... hehehehe

There will be a Marcelo D2 concert here in Auckland, it will be on this Wednesday (27/05) @ Powerstation (35 Mt. Eden Rd) - Price: NZ$75.00 you can buy the tickets at Real groovy, Conch Records and www.ticketmaster.co.nz.

I'd like to go, but it is quite expensive.

Homesick

Auckland is classified as the 4th city with the best quality of life in the world according to the Mercer's 2009 Quality of Living survey. Curitiba, my hometown, doesn't even appear in the ranking, and as a typical Brazilian city has a lot of crime, poverty, a crap public transportation (although all the ad about it, only who needs to use it knows how good it is) and public healthy services, etc.

But even with all those rational reasons to forget about Curitiba I miss it! I've been a year away from Curitiba and I'm missing my family, the barbecues I used to cook with my family, the barbecues that my grandfather, Lenir, used to cook every Sunday, the nights I used to sleep at my grandmother's (Rosa) house, the afternoons that I spent with my father and brother in a kart racing, the pizza that Rosi used to cook when the domestic made had a day off, to go fishing at the beach with my aunt Lenira, to spend a night playing "Age of Empires" at my uncle´s (Lenir) house, to do a "socks war" with my brother and sister, to play PlayStation with my sister Rafa, to play canastra with my father, to study math with my mother during the 7th grade (I almost failed), my grandma's banana pie (Roni). I miss the birthdays parties!

I also miss Gabi's family, that became mine also, going to play soccer in the Saturday morning with Guga and Caio, go to Alba's house to have a afternoon tea.

I miss my friends, going to Itapoá with Álvaro´s family, playing truco in a bar in fort of my university (Mi-Au), the one day travel to the beach (just to surf), doing the final bachelor assignment in which I, Bruno Bassoti and Bruno Manfredine did everything to the funking lazy Maurilio, going to a barbecue in the Leo´s farm, going with Igor to Itapema.

I miss speaking in portuguese, it is so easier to communicate, the food, know the name of the streets. Although all the big problems that Curitiba has, are the details that make me miss it. All the situations that I described above or I´m eating something, or playing something, but what I really miss are the people and spending good time with them.

I don´t know how much time I´m going to spend here, more 6 months, a year or maybe 10 year. Maybe I´ll go to Australia or São Paulo, but I fell that in the end I´ll go back home.

The Crisis of Credit

The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.

An easy way to understand this crisis.

Every day is easier to realize that sustainability is the only way. It´s not the more profitable or nicer, but is the only one that will allow companies to exist in the long term.