Drimio.com is a Brazilian website for every one that is interested or is even a fan of a brand. It is a space in which you can share your opinion and experiences with the brands and also have a look in what other people opinion and experience. There you can find a lot of brands profiles and you can choose each one you want to connect to. Once you are connected you receive updates about the brand such as news, videos, links, forums and so on. If the brand that you want to connect to does not have a profile, you can create one and feed it with information.
There are a lot of social network sites that permits everyone to talk about brands such as facebook, orkut, beboo and others. But this is specific for brands so people connect to each other trough the brands. There is the lovemarks.com in which you also can create a profile and elect the brands that you like and are open to begin or maintain a relationship and the ones that do not like. But the drimio is much much more easy to navigate, you can upload more information about the brand and you can easier connect with others.
As far as I see this is a powerful channel which companies can use to communicate with consumers that really want to hear from them. As Seth Godin explain in his book Permission Marketing people are too busy to pay attention in everything marketers expect them to. Consumers are spending less time seeking for new products to consume. So you have to get permission from your consumers to communicate to them and not interrupt by TV, newspaper, radio ads, or digital banners, billboards, e-mail marketing for someone that do not want to receive it.
The question is how to get the permission? In my opinion Drimio is a very good option, everyone that join your profile is giving the company the permission, and the company just have to update it's profile with news and everything that is convenient. So it as well a good tool for you to start leading your tribe.
This kind of approach is proved much cheaper and more effective. Now I just wonder if it is going to get as popular as the others social network websites, so it will be really a worth to communicate in it.
This is my profile with the brands that I want to connect to.
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